<aside> <img src="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/pushpin_1f4cc.png" alt="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/pushpin_1f4cc.png" width="40px" /> A group of 3-10 participants, led by a moderator, discusses their views on the future product. The moderator's role is to maintain the flow of opinions rather than to direct them. The focus group can answer a few basic questions, but should not turn into an interview.

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The focus group consisted of 4 people with different experiences in cryptocurrency. I wanted to know what people expect from my app. I asked a few topics of conversation to get some idea of what people wanted. The conversation took place online in the discord app to make it easier to gather people. (People's names have been changed.)

Focus group composition


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Themes set


<aside> <img src="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-one_31-fe0f-20e3.png" alt="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-one_31-fe0f-20e3.png" width="40px" /> What do you think cryptocurrency is for?

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<aside> <img src="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-two_32-fe0f-20e3.png" alt="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-two_32-fe0f-20e3.png" width="40px" /> The most important tools for trading cryptocurrency.

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<aside> <img src="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-three_33-fe0f-20e3.png" alt="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-three_33-fe0f-20e3.png" width="40px" /> Will virtual money be able to replace the large currencies of different countries?

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<aside> <img src="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-four_34-fe0f-20e3.png" alt="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-four_34-fe0f-20e3.png" width="40px" /> How easy it is for a newcomer to understand cryptocurrency trading?

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<aside> <img src="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-five_35-fe0f-20e3.png" alt="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-five_35-fe0f-20e3.png" width="40px" /> How do you see the ideal app for making money in this field?

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Data received


<aside> <img src="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-one_31-fe0f-20e3.png" alt="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-one_31-fe0f-20e3.png" width="40px" /> The majority of survey participants believe that cryptocurrency is needed to make money on it or use it in third-party projects. Olga, on the other hand, learned about making money in this sphere for the first time and decided to get to grips with trading.

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<aside> <img src="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-two_32-fe0f-20e3.png" alt="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-two_32-fe0f-20e3.png" width="40px" /> Study participants agreed that the most important tool is stock exchange and personal portfolio with tokens. The same opinion was voiced that it is necessary to be able to quickly transfer their assets to third-party wallets to participate in any action.

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<aside> <img src="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-three_33-fe0f-20e3.png" alt="https://emojipedia-us.s3.dualstack.us-west-1.amazonaws.com/thumbs/120/apple/285/keycap-digit-three_33-fe0f-20e3.png" width="40px" /> Half of the study participants believe that cryptocurrency can replace real money in the future, but only if there is a well-built ecosystem, which is convenient to use, and which will be completely safe. One out of four participants thinks that cryptocurrency is too hard to understand at the moment for it to be available to everyone.

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